
Marketing vs. Laws: Tips That Might Land You in Hot Water
January 3, 2020By Alex R. Thiersch, JD, CEO of the American Med Spa Association (AmSpa)In the medical aesthetic industry, marketing is a bit more [...]

The Secret Weapon That Will Explode Your Medical Spa Sales
December 18, 2019By Terri Ross, Terri Ross ConsultingAs a leading sales training expert in the aesthetic industry with vast experience as a medical device [...]

Learn from the Top 100 Injectors in America
December 16, 2019This year's list of the Top 100 Best Injectors in America is out, and several of them are ready to share tips [...]

Can Your Medical Spa Withstand the Wave of Website Inaccessibility Lawsuits?
December 9, 2019By Kita McCray, JD, ByrdAdattoThe Beach Boys believed, "If everybody had an ocean, across the USA, then everybody'd be surfin', like Californi-a." [...]

How to Build Your Retail Program
December 4, 2019By Terri Ross, Terri Ross ConsultingIncorporating retail products into your medical aesthetic practice can substantially strengthen your sales program, increase patient satisfaction, [...]

How to Use Influencers for Medical Spa Advertising
December 2, 2019By Sam Pondrom, JD, Associate, ByrdAdattoSocial media is discussed ad nauseam, so it's always important to begin any discussion of social media [...]

Launching a Medical Aesthetics Practice: Key Factors to Consider
November 20, 2019By Terri Ross, Terri Ross ConsultingLaunching a medical aesthetics practice can be an incredibly challenging but ultimately rewarding venture. Before opening the [...]

The Pros and Cons of Becoming a Medical Director for a Medical Spa
November 13, 2019By Alex R. Thiersch, JD, CEO of the American Med Spa Association (AmSpa)The medical aesthetic industry is booming. According to AmSpa's 2019 [...]

The Power of Patient Retention
November 6, 2019By Terri Ross, Terri Ross ConsultingPatient retention is a very powerful—and sometimes overlooked—way to rapidly expand your medical aesthetics practice. Why? Because [...]

What to Look for When Purchasing a Laser
October 28, 2019By Alex R. Thiersch, JD, CEO of the American Med Spa Association (AmSpa)Laser treatments are a staple of the medical aesthetic industry. [...]

Join AmSpa at the Orlando Medical Spa & Aesthetic Boot Camp
October 25, 2019By Alex R. Thiersch, JD, CEO of the American Med Spa Association (AmSpa)Starting next Saturday, November 2, AmSpa will host its Orlando [...]

Email Marketing Strategies: Targeted Newsletters
October 23, 2019By Terri Ross, Terri Ross ConsultingOnce you have identified and attracted the attention of your patient population, it is essential to stay [...]