• Marketing vs. Laws: Tips That Might Land You in Hot Water

    January 3, 2020

    By Alex R. Thiersch, JD, CEO of the American Med Spa Association (AmSpa)In the medical aesthetic industry, marketing is a bit more [...]

  • The Secret Weapon That Will Explode Your Medical Spa Sales

    December 18, 2019

    By Terri Ross, Terri Ross ConsultingAs a leading sales training expert in the aesthetic industry with vast experience as a medical device [...]

  • Learn from the Top 100 Injectors in America

    December 16, 2019

    This year's list of the Top 100 Best Injectors in America is out, and several of them are ready to share tips [...]

  • Can Your Medical Spa Withstand the Wave of Website Inaccessibility Lawsuits?

    December 9, 2019

    By Kita McCray, JD, ByrdAdattoThe Beach Boys believed, "If everybody had an ocean, across the USA, then everybody'd be surfin', like Californi-a." [...]

  • How to Build Your Retail Program

    December 4, 2019

    By Terri Ross, Terri Ross ConsultingIncorporating retail products into your medical aesthetic practice can substantially strengthen your sales program, increase patient satisfaction, [...]

  • How to Use Influencers for Medical Spa Advertising

    December 2, 2019

    By Sam Pondrom, JD, Associate, ByrdAdattoSocial media is discussed ad nauseam, so it's always important to begin any discussion of social media [...]

  • Launching a Medical Aesthetics Practice: Key Factors to Consider

    November 20, 2019

    By Terri Ross, Terri Ross ConsultingLaunching a medical aesthetics practice can be an incredibly challenging but ultimately rewarding venture. Before opening the [...]

  • The Pros and Cons of Becoming a Medical Director for a Medical Spa

    November 13, 2019

    By Alex R. Thiersch, JD, CEO of the American Med Spa Association (AmSpa)The medical aesthetic industry is booming. According to AmSpa's 2019 [...]

  • The Power of Patient Retention

    November 6, 2019

    By Terri Ross, Terri Ross ConsultingPatient retention is a very powerful—and sometimes overlooked—way to rapidly expand your medical aesthetics practice. Why? Because [...]

  • What to Look for When Purchasing a Laser

    October 28, 2019

    By Alex R. Thiersch, JD, CEO of the American Med Spa Association (AmSpa)Laser treatments are a staple of the medical aesthetic industry. [...]

  • Join AmSpa at the Orlando Medical Spa & Aesthetic Boot Camp

    October 25, 2019

    By Alex R. Thiersch, JD, CEO of the American Med Spa Association (AmSpa)Starting next Saturday, November 2, AmSpa will host its Orlando [...]

  • Email Marketing Strategies: Targeted Newsletters

    October 23, 2019

    By Terri Ross, Terri Ross ConsultingOnce you have identified and attracted the attention of your patient population, it is essential to stay [...]