• Medical Spa Communication in the Age of COVID-19

    April 7, 2020

    By Michael Meyer, Content Writer/Editor, American Med Spa AssociationThis is an unprecedented time in the world, and for medical aesthetic practices, communication [...]

  • Building a Medical Spa Community Through Education

    April 6, 2020

    The American Med Spa Association has spent several years teaching principles of medical spa law and business success through live events, online [...]

  • 5 Things We Can All Do Right Now to Make Things a Little Easier

    March 25, 2020

    By Alex R. Thiersch, JD, CEO of the American Med Spa Association (AmSpa)The last two weeks have been a rollercoaster of emotions, [...]

  • What to Do Right Now: Essential Business Strategy & Tactics During Challenging Times

    March 24, 2020

    By Bryan Durocher, Founder & President, Durocher EnterprisesHearing about the slowing economy and uncertainty is topic #1 in recent days. Focus on [...]

  • Starting a Revolution: Sheila Nazarian, MD, MMM

    March 9, 2020

    By Michael Meyer, Content Writer/Editor, American Med Spa AssociationToday, it seems that practically everyone is determined to use social media to help [...]

  • The Follow-up—The Cherry on Top of the Sales Process

    March 4, 2020

    By Terri Ross, Terri Ross ConsultingImagine this scenario: You have a consultation with a prospective patient. It goes really well. You establish [...]

  • How to Cash In on Social Media Followers

    March 2, 2020

    By Danielle Smith, NP-C, CEO, smith & coSocial media comes at us from every angle, and the pressure to keep up, especially [...]

  • Social Media and Micro-influencers

    February 28, 2020

    By Jenny Robinson, Skin Body SoulSocial media is an incredibly powerful tool for your medical spa. It has dramatically changed the way [...]

  • Member Spotlight: Take a Ride on the Beauty Bus

    February 24, 2020

    By Michael Meyer, Content Writer/Editor, American Med Spa Association As any marketing professional can tell you, it helps to have a hook—and [...]

  • Take an X-Ray of Your Practice

    February 19, 2020

    By Terri Ross, Terri Ross ConsultingAs a practice management consultant and sales performance coach in the aesthetic space, I speak all over [...]

  • Credentialing and Creating Your Unique Value Proposition

    January 22, 2020

    By Terri Ross, Terri Ross ConsultingProspective patients are buyers who want to know the answer to several questions. What's in it for [...]

  • 4 Critical Elements for Converting Web Leads into Consultations

    January 8, 2020

    By Terri Ross, Terri Ross ConsultingI'd like you to think about a few important questions: What percentage of your leads are coming [...]