• Retail Rakes It In

    October 21, 2019

    By Michael Meyer, Content Writer/Editor, American Med Spa AssociationNot every medical spa offers retail products, but according to the findings of the [...]

  • Medical Spa Buzzwords

    October 4, 2019

    By Alex R. Thiersch, JD, CEO of the American Med Spa Association (AmSpa)The medical aesthetic industry is all about buzz. A treatment [...]

  • Join AmSpa at the New York Medical Spa & Aesthetic Boot Camp

    October 2, 2019

    By Alex R. Thiersch, JD, CEO of the American Med Spa Association (AmSpa)Starting next Saturday, October 12, AmSpa will host its New [...]

  • How Your Medical Spa Can Address Negative Patient Reviews

    September 30, 2019

    By Kita McCray, JD, ByrdAdattoBenjamin Franklin said, "It takes many good deeds to build a good reputation, and only one bad one [...]

  • Building Customer Loyalty Through Promotional Financing

    September 26, 2019

    By Karen Zupko, on behalf of CareCredit Cultivating loyalty with existing clients is less expensive and more effective than constantly trying to [...]

  • Invest in Quality Internet Marketing for Your Medical Spa

    September 11, 2019

    By Terri Ross, Terri Ross ConsultingOnline presence is one of the most critical elements of a successful marketing program. In the era [...]

  • Can I Reward My Medical Spa Patients for Referring a Friend?

    September 9, 2019

    By Robert J. Fisher, JD, ByrdAdattoWe at ByrdAdatto receive numerous questions each week from providers, medical spas, wellness counselors and other businesses [...]

  • Join AmSpa at the Dallas Medical Spa & Aesthetic Boot Camp

    September 4, 2019

    By Alex R. Thiersch, JD, CEO of the American Med Spa Association (AmSpa)Starting next Saturday, September 14, AmSpa will host its Dallas [...]

  • QP Extra: Q&A with Terri Ross of Lasky Aesthetics and Laser Center

    August 30, 2019

    When Lasky Aesthetics and Laser Center opened in 2010, it was a much different business than the $3-million-per-year Beverly Hills fixture it [...]

  • Marketing plan of action: four businesswomen discuss.

    Building a Marketing Program

    August 28, 2019

    By Terri Ross, Terri Ross ConsultingAs the number of new medical aesthetic offices is steadily increasing, it is essential that you build [...]

  • How Practices Can Effectively Use Social Media

    August 22, 2019

    By Renee E. Coover, JD, ByrdAdattoSocial media in plastic surgery practice continues to explode, driven by the marketing opportunities created by the [...]

  • Should Your Medical Spa Tell Yelp to Buzz Off?

    August 15, 2019

    By Jeff Segal, MD, JD, ByrdAdatto and Medical JusticeHave you heard of Botto Bistro? It's a pizzeria in the Bay Area. Chef [...]