
What California Medical Spas Need to Know About AB 5
January 27, 2020By Bala Mohan, JD, ByrdAdattoCalifornia Governor Gavin Newsom's recent signing of Assembly Bill No. 5 (AB 5) could potentially reclassify millions of [...]

Credentialing and Creating Your Unique Value Proposition
January 22, 2020By Terri Ross, Terri Ross ConsultingProspective patients are buyers who want to know the answer to several questions. What's in it for [...]

How to Choose a Business Entity for Your Medical Spa
January 20, 2020By Michael S. Byrd, JD, Partner, ByrdAdattoChoosing an entity for your business can be overwhelming. Clients often seek ByrdAdatto's advice, confused by [...]

How the Liability Insurance Market Can Affect Your Medical Spa in 2020
January 17, 2020By Edward Kuhn, Liability Specialist, Wellness Medical Protection GroupInsurance buying for the medical spa professional requires a certain level of technical sophistication [...]

LAST CHANCE! Book a Room at the Vdara Hotel & Spa as Part of the MSS Room Block TODAY!
January 13, 2020The Medical Spa Show—which takes place January 31 – February 2, 2020, at the Aria Resort & Casino in Las Vegas—is the [...]

How to Conduct a Practice Assessment for Your Medical Spa
January 10, 2020By Jay Reyero, JD, Partner, ByrdAdattoWe are all familiar with New Year's resolutions. At the end of each year, we conduct a [...]

4 Critical Elements for Converting Web Leads into Consultations
January 8, 2020By Terri Ross, Terri Ross ConsultingI'd like you to think about a few important questions: What percentage of your leads are coming [...]

Marketing vs. Laws: Tips That Might Land You in Hot Water
January 3, 2020By Alex R. Thiersch, JD, CEO of the American Med Spa Association (AmSpa)In the medical aesthetic industry, marketing is a bit more [...]

The Secret Weapon That Will Explode Your Medical Spa Sales
December 18, 2019By Terri Ross, Terri Ross ConsultingAs a leading sales training expert in the aesthetic industry with vast experience as a medical device [...]

Legal Considerations for Medical Weight Loss Clinics
December 13, 2019By Michael S. Byrd, JD, Partner, ByrdAdattoThe obesity rate continues to grow, and so too does the competitive world of weight loss [...]

Methods to Improve Team Performance
December 11, 2019“There’s no good talent in (insert your city here).”As national award-winning practice management consultants focusing on the aesthetic and cosmetic industry, we [...]

Can Your Medical Spa Withstand the Wave of Website Inaccessibility Lawsuits?
December 9, 2019By Kita McCray, JD, ByrdAdattoThe Beach Boys believed, "If everybody had an ocean, across the USA, then everybody'd be surfin', like Californi-a." [...]