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Understanding the Current Landscape of Med Spa Marketing
By Growth99The med spa industry is evolving rapidly, and with that evolution comes new challenges and opportunities in marketing. Growth99 is launching a comprehensive benchmarking survey to better understand what med spa owners and aesthetics professionals are experiencing right now from a marketing perspective. <<<< TAKE THE SURVEY TODAY - GET A $100 GIFT CARD [...]
Second California Law That Affects MSOs Passes
California has now passed two laws that will have an effect on how investors, health care entities and management services organizations (MSOs) interact. We discussed the other new law, SB 351, and its provisions here. This second new law, Assembly Bill 1415 (AB 1415), requires health care entities, MSO and other “noticing entities” to report [...]
Educating HA Filler Patients with Social Media
A prospective aesthetic patient today will have already heard, seen or read about dermal fillers in their social media feed before they ever see you. Online conversations shape public understanding and perception around HA injectables, in what is far from a consistent message.“Patients are far more educated, but they're getting miseducated,” Brittony Croasdell, MSN, FNP-BC, [...]
New California Law Affects MSOs
A newly passed law in California will prohibit certain contractual provisions between medical and dental practices and private equity groups or hedge funds. This may affect what terms can be included in management services agreements (MSAs) between medical practices and management service organizations (MSOs). The new law, known as Senate Bill 351 (SB 351), was [...]
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