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How to Establish Your Med Spa Brand Across Channels
The med spa industry is booming, with more clients seeking aesthetic treatments than ever before. But as services like Botox, fillers, and laser treatments become increasingly popular, they also risk becoming commoditized. When every practice offers similar services, differentiation becomes the key to long-term success.The Problem with PopularityThe growth of the med spa industry has [...]
Building Safety Through Community
By Madilyn Moeller, Marketing Content CoordinatorBuilding your professional network makes you a safer injector and reinforces safe clinical practices. When med spa practitioners are all practicing safely, patients are happy with their aesthetic treatments and consumer confidence grows. Thankfully, community naturally develops when you attend clinical trainings and industry events.The AIA alumni network is coming [...]
Texas Med Spa Bill Is Scrapped, Re-written As an IV Therapy Bill; HB 3749 Passes Out of Committee
A whirlwind and emotional couple of days results in a totally different bill... and a major win for med spas; the impact on IV clinics remains to be seen.By Alex Thiersch, Founder and CEO, AmSpaBoy, that escalated quickly.A couple weeks ago, I wrote a blog about the newly filed Texas med spa legislation, HB 3749, [...]
Industry Experts Weigh In to Help Answer, “How Much Should I Spend on Med Spa Marketing?”
By Rob Pickell, CEO, Growth99 Figuring out the right marketing budget for a med spa can feel pretty overwhelming with all the different factors to consider. Some practices might set aside just a tiny budget, while others go all out with spending on med spa digital marketing or social media. But, in the end, everyone shares the [...]
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