The Fortune in Follow-up

You most likely spend a small fortune on pay-per-click, SEO, website design, directories and more, to make your plastic surgery practice stand out in the sea of competition. But here’s the cold reality—your efforts can get you ranked on page one of the search engines, but none of that matters if you’re not able to convert those leads to paid procedures.
Most practices will call the lead once, maybe twice and then it falls to the wayside and is forgotten. This is an expensive game to play because you need two times as many prospects to be able to “cherry-pick” the easy leads ready to book.
So, what about those “not so easy” leads?
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