PatientNow Acquires Recura, an AI Practice Growth Engine
PatientNow, a leader in practice management and growth technology for aesthetics practices, announced that it has acquired Recura, an AI-powered growth engine designed to help practices capture, convert, and grow like never before.
Recura acts as a full-time sales team, receptionist, and booking coordinator, all in one. It’s on 24/7, instantly responding via voice and text to every call, message, and form submission. By converting inquiries into booked appointments, Recura ensures no opportunity goes unanswered.
Practices using Recura are already seeing transformational results, with one turning 48-hour follow-ups into 30-second responses, another driving $10,000 in additional revenue in one month by eliminating missed calls, and another generating 86 ready-to-book customers in a single day.
“PatientNow combined with Recura represents the future of growth for aesthetics practices,” said Keri Gohman, CEO of PatientNow. “By combining PatientNow’s industry-leading platforms with Recura’s AI-driven capabilities, we’re giving our customers a 24/7 growth engine that never stops working.”
Customers of PatientNow can enjoy an exclusive, deep integration with Recura, allowing clients to book, reschedule, and cancel through the platform. Plus, practices will soon be able to run targeted campaigns automatically to fill their calendars, process payments seamlessly, and optimize revenue and retention using insights unique to their business.
Recura will continue to operate as a standalone business, continuing to sell directly to non-PatientNow customers, focusing on delivering industry-leading growth solutions, as well as powering innovation for PatientNow and supporting its existing customers and both new and existing integrations.
PatientNow serves more than 5,000 aesthetic practices and businesses worldwide and is a trusted leader in integrated EMR, practice management, marketing, and before-and-after photo management with the RxPhoto App. Consolidate up to 10 vendors and run your entire medical spa with one complete solution. Improve efficiency, decrease costs and, most importantly, drive revenue.
