Instagram has quickly become a titan in the world of social media marketing. This has been no truer a case than in [...]

By Robert J. Fisher, JD, ByrdAdattoWe at ByrdAdatto receive numerous questions each week from providers, medical spas, wellness counselors and other businesses [...]

When Chris Bailey founded his medical spa in 2006, he was new to the industry. The practice was a franchise, though, so [...]

When considering how to market your practice, “think less about marketing and more about communication overall,” advises Eric F. Bernstein, MD, MSE, [...]

By Alex R. Thiersch, JD, CEO of the American Med Spa Association (AmSpa)Starting next Saturday, September 14, AmSpa will host its Dallas [...]

Watch this video to learn about Lily Nizam, PA-C, CPCP, and Sami Nizam II, MD, DMD, of Alabama Surgical Arts in Montgomery, [...]

When Lasky Aesthetics and Laser Center opened in 2010, it was a much different business than the $3-million-per-year Beverly Hills fixture it [...]

Most cosmetic practices are focusing on one thing—new patient leads. However, I want you to shift your focus to more paid procedures, [...]

By Terri Ross, Terri Ross ConsultingAs the number of new medical aesthetic offices is steadily increasing, it is essential that you build [...]

Prior to the economic downturn of 2008, medical aesthetic franchises were common; however, ever since the Great Recession, the industry has been [...]

Hire on personality; train on tasks. This mantra has been followed by some of the most successful businesses. Rather than recruiting first—or [...]

By Renee E. Coover, JD, ByrdAdattoSocial media in plastic surgery practice continues to explode, driven by the marketing opportunities created by the [...]