Before-and-after photo galleries essential to running a successful practice

Now more than ever, creating and maintaining strong, well-curated online before-and-after (B&A) galleries is a pivotal part of any aesthetic practice’s marketing plan. Practice marketing on the visually rich and dynamic Internet requires B&A images that are as clear and compelling as the quality of the practice’s overall marketing message. This first of a three-part series of articles dedicated to the importance of patient photos, explores the reasons why good quality B&A photo documentation is crucial to practice success. The second and third installments will discuss best practices for taking patient photos, as well as HIPAA and related legalities attached to the use of patient photos in marketing materials, presentations, publications and/or online.
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