• Retail Rakes It In

    October 21, 2019

    By Michael Meyer, Content Writer/Editor, American Med Spa AssociationNot every medical spa offers retail products, but according to the findings of the [...]

  • How to Structure New Employee Orientation

    October 9, 2019

    By Terri Ross, Terri Ross ConsultingYour team is one of the most important assets of your medical aesthetics practice. Each member of [...]

  • How Your Medical Spa Can Address Negative Patient Reviews

    September 30, 2019

    By Kita McCray, JD, ByrdAdattoBenjamin Franklin said, "It takes many good deeds to build a good reputation, and only one bad one [...]

  • Building Customer Loyalty Through Promotional Financing

    September 26, 2019

    By Karen Zupko, on behalf of CareCredit Cultivating loyalty with existing clients is less expensive and more effective than constantly trying to [...]

  • Consulting from the Patient’s Point of View

    September 25, 2019

    By Terri Ross, Terri Ross ConsultingThe first consultation with a prospective patient is undoubtedly the most important. Patients will form most of [...]

  • Medical-grade Skin Care vs. OTC Skin Care: What’s the Difference?

    September 23, 2019

    By Alex R. Thiersch, JD, CEO of the American Med Spa Association (AmSpa)As anyone who has to deal with chronic pain will [...]

  • How Your Medical Spa Can Legally Use Telemedicine

    September 20, 2019

    By Bala Mohan, JD, ByrdAdattoTelemedicine is gaining popularity and acceptance across the United States. Some of the benefits of telemedicine include easing [...]

  • Invest in Quality Internet Marketing for Your Medical Spa

    September 11, 2019

    By Terri Ross, Terri Ross ConsultingOnline presence is one of the most critical elements of a successful marketing program. In the era [...]

  • QP Extra: Q&A with Chris Bailey of Ovation Med Spa

    September 6, 2019

    When Chris Bailey founded his medical spa in 2006, he was new to the industry. The practice was a franchise, though, so [...]

  • QP Extra: Q&A with Terri Ross of Lasky Aesthetics and Laser Center

    August 30, 2019

    When Lasky Aesthetics and Laser Center opened in 2010, it was a much different business than the $3-million-per-year Beverly Hills fixture it [...]

  • Building a Marketing Program

    August 28, 2019

    By Terri Ross, Terri Ross ConsultingAs the number of new medical aesthetic offices is steadily increasing, it is essential that you build [...]

  • QP Extra: Q&A with David Prokupek of Ideal Image MedSpa

    August 23, 2019

    Prior to the economic downturn of 2008, medical aesthetic franchises were common; however, ever since the Great Recession, the industry has been [...]