Plastic Surgeons Urged To Educate On Twitter

Plastic surgeons should tweet evidence-based information more often and always use the hashtag #plasticsurgery, according to a report in the December issue of Plastic and Reconstructive Surgery®.
“Twitter provides a great opportunity to engage with and educate patients and the public about plastic surgery,” says study author Olivier Alexandre Branford, MA, MBBS, PhD, MRCS, FRCS, a plastic surgeon at the Royal Marsden Hospital, London.”But all too often, the conversation is dominated by celebrity gossip and marketing by practitioners who aren’t Board-certified plastic surgeons.”
The researchers analyzed the sources and types of information about plastic surgery available on Twitter. Of nearly 2,900 tweets including the words “plastic surgery,” about 70 percent were posted by members of the public. Just six percent of plastic surgery tweets were made by plastic surgeons.
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